Anchor Text variation... Myth or Fact?

Anchor Text variation... Myth or Fact?
I've read before that you should "vary" your anchor text as you backlink to make it look more "natural." Is this true or false? Does google really care? I mean if that was the case you could spam links to a competitor's website with the same anchor text, couldn't you? What's the truth?
mooble is offline Reply With Quote
===============
Banner Advertising|PPC Management