Email marketing is a key communications tool in the marketing mix for small and medium sized enterprises. If you get it right, it is cost effective, targeted, personalized, measurable and good for attracting and retaining customers.
Recently email marketing has received growing acceptance as a marketing channel that can be used to attract new customers, not just develop relationships with existing ones. Therefore there are two main purposes of email marketing:
To enhance to relationship of a company with its current customers and to develop increased loyalty and future repeat sales.
To attract and acquire new customers.
=========================
Orlando Digital Agency|
Digital Marketing Orlando
Accueil 