How can the average person tell if their website is getting

Hi all, I was wondering, for those out there who have websites, even new ones, how can they tell if their site is at risk from the latest Google changes?

Also what is considered as good on site and off site SEO to meet Google's latest batch of amendments?

I fairly new to SEO -I offer it at a basic service, allthough I'm thinking of stopping as I must say its getting confusing as to what are the right and wrong things to do are these days.

What constitutes original content, how much weight is given to meta data and keywords, are backlinks losing value?

To put this into context, my 'fairly new' website has moved from the middle of page 2 on Google at a local level to the top of page 3, and all my content is original, and my website is fairly well seo'd and fit for purpose, so in relation to that, what do people have to do to make sure their websites don't fall foul of the latest changes?

Thanks in advance, B.


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SEO|SEO UK